Case Study
Green Energy Co. needed to quickly boost lead generation for its new line of residential solar solutions. Despite a strong product offering, their previous ad campaigns lacked targeting precision and failed to deliver consistent ROI.
Renewable Energy
Google Ads & Paid Social Media Campaigns
2023 – 2024
80% – 90% ROI Increase
PulseMarketSolutions launched a performance-driven paid advertising campaign focusing on both short-term results and long-term optimization. Our strategy included:
Audience Segmentation: Defined buyer personas and segmented audiences based on behavior, demographics, and geolocation.
Ad Platform Strategy: Launched targeted campaigns on Google Ads, Facebook, and Instagram.
Compelling Ad Creative: Designed high-converting visuals and ad copy tailored to different customer segments.
Landing Page Optimization: Created custom landing pages aligned with each ad set to improve conversion rates.
A/B Testing: Continuously tested headlines, CTAs, and targeting to refine performance.
In just 45 days, the paid campaigns delivered powerful results:
💰 4.2x Return on Ad Spend (ROAS)
📈 300% increase in qualified leads
⏱️ 35% lower cost per lead compared to previous campaigns
🌍 Expanded customer base in 3 new regional markets
By aligning ad strategy with Green Energy Co.’s growth goals, PulseMarketSolutions turned paid media into a high-performing lead engine, proving the impact of precision marketing.
B2B digital marketing agency driving targeted traffic and conversions through data-driven strategies.
Copyright © 2025 Pulse Market Solutions
